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Panoramic Printing Paper selection? Post Office specifications? Bindings? Experience showed that potential customers for Panoramic Printing werent as familiar with these common aspects of printing as one might have assumed. We seized on that inexperience to create a series of provocative mailings designed to help educate the target audience about basic printing terms and technology, as well as what to look for when choosing a printer. The response was enthusiastic, grew with each mailing and increased the companys business by 25%! (Probably reduced downtime at the Post Office, too.) click on an image to enlarge:
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what we do || who we are || case histories || our work || clients Copyright © 1997- don blauweiss advertising & design |
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